• Certified USDA Organic
  • Dilutes for every chore
  • Dishes, floors, laundry
  • 16 oz concentrate

What it is

A concentrated all-purpose soap from Poofy Organics, a family-run brand focused on organic ingredients. Certified USDA Organic, a 16 oz bottle that dilutes down for jobs all over the house.

What it does

One concentrate covers dishes, floors, walls, laundry, stain removal, carpets, bathrooms, and even the car. You dilute it per use, so a single bottle stretches a long way.

Who it's for

Anyone who wants to replace a cabinet full of cleaners with one certified-organic bottle.

How to use

How much: A little per job: 2.5 tablespoons per foaming bottle, 1/3 cup per laundry load.

1. Dilute for the job: a few tablespoons in a foaming bottle for hand and body soap, 1:1 with water for body wash, 1/3 cup per laundry load, 3 oz in mop water for floors.
2. Clean as usual, then rinse and let dry.
3. For stains, apply full strength, work in, blot, and rinse.

Where it fits: Under the sink, ready for dishes, floors, laundry, bathrooms, and the car.

Why we stock it

We stock this because it replaces about eight bottles of cleaner. The dilution chart on the bottle is the whole trick: a little goes a very long way.

The Nexus standard

Vetted before it lists

Every brand on our shelf is screened before it can sell here. Fewer than you'd think make it through.

Direct from the maker

We work directly with independent brands and skip the retail markup, so you pay less for the same products.

30-day returns

Changed your mind? Returns are easy within 30 days on unopened products. Secure checkout, always.

About the brand

Poofy Organics

Organic essentials for the whole family

Poofy Organics started in 2006 after a family member of the founder was diagnosed with breast cancer. The family cut chemical-laden products out of their lives, couldn't find natural options they trusted, and started making their own. Today they make clean, sustainable beauty, personal care, and household products with certified organic ingredients (USDA certified since 2023), and a hard no to formaldehyde, parabens, sulfates, phthalates, dyes, and silicones.

We stock Poofy because they make organic body care at prices regular families can actually afford, and their Everything Soap really does replace half the bottles in the shower.

Skincare questions, answered

Where does this go in my routine?

Thinnest to thickest: cleanser, toner, serum, moisturizer, then SPF in the morning. This product's How to use section above tells you its exact step.

When will I see results?

Give it 4 to 6 weeks of consistent use — that's one full skin cycle. Hydration shows up in days; tone and texture take weeks. If your skin reacts badly (stinging, new breakouts that don't settle within a week), stop using it.

I have sensitive skin. Will this irritate me?

Patch test first: a dab behind your ear or along your jawline, wait 24 hours. Fragrance-free formulas are the safest bet for reactive skin — check the highlights on this page.