• Sulfate-free daily shampoo
  • Plant-based cleansers
  • No heavy buildup
  • 8 oz bottle

What it is

A shampoo from Poofy Organics, a family-run brand focused on organic ingredients, made without harsh sulfates. An 8 oz bottle.

What it does

Cleanses hair and scalp with gentle plant-based ingredients, removing buildup without leaving hair stripped, dry, or weighed down. The lightweight lather works for daily use across a variety of hair types.

Who it's for

Anyone who wants a cleaner daily shampoo without sulfates or heavy residue.

How to use

How much: Two small washes instead of one large one.

1. Wet hair thoroughly for 30 to 60 seconds.
2. Dispense into a cupped palm, rub hands together briefly, and lather into the scalp, crown, temples, and nape.
3. Rinse thoroughly and repeat. The second wash lathers richer.
4. Follow with the Mighty Mane Leave-In Conditioner.

Where it fits: Your daily shampoo. Follow with leave-in conditioner and serum for the full routine.

Inside the formula

Decyl Polyglucose

A gentle plant-based cleanser from non-GMO corn

Organic Apple Cider Vinegar

Leaves skin and hair feeling fresh and clean

Organic Vegetable Glycerin

Draws moisture to the skin

Organic Yucca Extract

Supports a clean-feeling scalp

Full ingredient list
Purified Water, Decyl Polyglucose (non-gmo corn), Organic Vegetable Glycerin (soybean, maize or mustard), Organic Apple Cider Vinegar, Organic Yucca Extract, organic essential oils of rosemary, ylang ylang (Cananga odorata), geranium rose (Pelargonium Graveolens), lavender (Lavandula Angustifolia), frankincense (Boswellia carteri), cypress (Cupressus sempervirens), lemon (Citrus Medica Limonum), cedarwood (Cedrus Atlantica) & cinnamon leaf (Cinnamomum Zeylanicum), Xanthan Gum (non-gmo corn), Citric Acid (cassava).

Why we stock it

We stock this because sulfate-free shampoos often do not lather or clean well. This one does both, and the double-wash trick makes a bottle last.

The Nexus standard

Vetted before it lists

Every brand on our shelf is screened before it can sell here. Fewer than you'd think make it through.

Direct from the maker

We work directly with independent brands and skip the retail markup, so you pay less for the same products.

30-day returns

Changed your mind? Returns are easy within 30 days on unopened products. Secure checkout, always.

About the brand

Poofy Organics

Organic essentials for the whole family

Poofy Organics started in 2006 after a family member of the founder was diagnosed with breast cancer. The family cut chemical-laden products out of their lives, couldn't find natural options they trusted, and started making their own. Today they make clean, sustainable beauty, personal care, and household products with certified organic ingredients (USDA certified since 2023), and a hard no to formaldehyde, parabens, sulfates, phthalates, dyes, and silicones.

We stock Poofy because they make organic body care at prices regular families can actually afford, and their Everything Soap really does replace half the bottles in the shower.

Skincare questions, answered

Where does this go in my routine?

Thinnest to thickest: cleanser, toner, serum, moisturizer, then SPF in the morning. This product's How to use section above tells you its exact step.

When will I see results?

Give it 4 to 6 weeks of consistent use — that's one full skin cycle. Hydration shows up in days; tone and texture take weeks. If your skin reacts badly (stinging, new breakouts that don't settle within a week), stop using it.

I have sensitive skin. Will this irritate me?

Patch test first: a dab behind your ear or along your jawline, wait 24 hours. Fragrance-free formulas are the safest bet for reactive skin — check the highlights on this page.